Create your memories with ifreecan

Get to know Ifreecan

Ifreecan specialises in quality, crafted timepieces inspired by the unspoilt African nature. Not only do we put our heart and soul into every watch we make, but our brand is rooted in an aspirational brand that sees Africa reaching greater heights with every second. iFreecan was born from a conversation with the our founders’ grandmother, whose hobby of watch restoration was combined with the family’s tradition of leather handling. The iFreecan iconic handcrafted hand-stitching method is a family heirloom that has been passed down four generations.

Lufuno Oscar Lisoga
Lonwabo Ngcinana
Thomas Black


This personalisation is extended onto our wide, almost unlimited selection of handcrafted hand-stitched leather belt design options. Bamboo heads are imported, assembly and quality assurance takes place in Africa. All watches are waterproof and offer options for internal and external engravings. Revisiting Ndebele, Xhosa and many african patterns


Creating a visual language around the beliefs of the brands we work with.

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